Raw natural beauty products are known for three things: safety, performance, and prestige. The company’s goal is to provide high-end skin care products that are also safe for your skin and the environment. In the past, this was thought to be impossible, as natural products were known for their low quality. This is not the case with Raw’s new line of natural beauty products.
Most cosmetic companies that produce natural skin care items are only concerned with making sure the product is as natural as possible. Performance and style are often overlooked in an attempt to be authentic. Raw Natural Beauty combines performance with practicality and shows that an organic brand can also be a high-end luxury product.
Raw natural beauty products were developed after extensive market research into what women really wanted from their cosmetics. The overwhelming response was that they wanted performance and quality over all else. Price was important, as were natural ingredients, but these factors are moot if the cosmetics do not perform adequately. So, not only are Raw’s natural beauty products designed to outperform the rest of the natural cosmetics market, they are also intended to compete with traditional, commercial cosmetic products.
The natural beauty niche has had a bad reputation as low-end, homemade products using items from the kitchen. Raw Natural Beauty shows that it is possible to create effective products out of natural ingredients without losing performance. This performance comes as a result of even more research, this time into new ingredients from around the world that can be used to improve the products.
Natural Beauty line contains these exotic, natural, active botanicals clinically proven to improve the skin over time. This is something I have not seen yet from any other brand, natural or not.
In seeking out these ingredients, Raw natural beauty further demonstrates its commitment to the environment and green business practices. They only use suppliers who practice sustainable agriculture to minimize the environmental damage caused by the production of their cosmetics. Vendors who are frequent donators in their community and support fair trade practices are also looked upon favorably when deciding where to purchase supplies.
Safety of ingredients is also a top priority for Raw Natural Beauty. In fact, most people would say that it’s the ingredient safety that leads them to purchase a natural product over a mainstream cosmetic product. However, natural does not automatically mean an ingredient is safe, so Raw takes it a step further and tests each and every one of its ingredients against a national safety rating database.
Raw Natural Beauty has also signed off on the Compact for Safe Cosmetics, which cements their commitment to using only safe ingredients that are not known to be toxic. Whatever is put on the surface of the skin is eventually absorbed and metabolised by the body, so it is very important to use only safe skin care products. With all of their safeguarding and testing, you can be sure you are getting only the best ingredients from Raw Natural Beauty.
